brand + web designer
AND developER

Simplifying digital experiences through intentional & strategic design
for purposeful yet ~fun~ brands

Based in Calgary, Alberta
catering to clients worldwide

Selected Work

Services

  • WHAT’S INCLUDED: Visual Strategy / Colour Palette / Typography Suite / Brand Style Guide

    IDEAL for ambitious entrepreneurs and imaginative creatives embarking on their entrepreneurial journey

    You have a vision in mind, and I can help you bring that to life. With a deep understanding of your brand's purpose, values, and target market, I will craft a distinctive visual identity that authentically embodies the essence of your brand.

    TIMELINE: 3-6 Weeks

  • WHAT’S INCLUDED: Website Strategy / Site Map / Mock-Up / 5-8 Pages (Varies per project) / Responsive Desktop & Mobile Design / Development on Squarespace / Basic SEO / Video Tutorials to help you self-manage your website / Post-launch Support

    IDEAL for individuals embarking on an exciting new business venture or looking to infuse your online presence with a fresh spark

    We'll dive deep into your unique vision, brand values, and business objectives, fostering a collaborative environment that brings your ideas to life. Our goal is to co-create an extraordinary digital experience that captures the very essence of your brand and creates a lasting impression on your audience.

    TIMELINE: 6-8 Weeks

  • WHAT’S INCLUDED: Social Media Strategy Development / Content Creation / Content Calendar & Scheduling / Performance Tracking & Analytics

    IDEAL for creative entrepreneurs who are looking to leverage their fresh new website on their social media platforms to boost their conversion

    Similar to how a well-designed window display showcases your products or services, your social media platform showcases your brand's personality, values, and offerings in a visually compelling and captivating manner. It provides a glimpse into your world and sets the tone for what visitors can expect when they enter your virtual store.

    This service is designed to support businesses in maximizing their online presence, engaging their target audience, and building a strong brand identity with the launch of their website.

    TIMELINE: 2-3 Weeks

  • How much does this cost?
    — I custom quote projects depending on your business needs and project deliverables.

    Are there payment plans available?
    Absolutely! To secure your project's spot, I request a 50% non-refundable deposit. I completely understand the importance of budget flexibility, which is why I offer the option to split the remaining payment into convenient installments spread across the duration of the project.

    Do you do design intensives or VIP days?
    — Unfortunately, not at the moment. I like to take my time in each project, ensuring that it receives the utmost care and consideration it deserves, so we’re both happy and confident with the end result.

    How does this work?
    First, fill out the form below. I will get in touch with you and loop you in the process once I have enough information about your business and the service that you would need.

I love slow mornings and coffee. Ideally, at the same time.

hey,
Charlene
here!

Nice to meet you! Thank you for stopping by my digital home. Make yourself comfortable!

My design approach revolves around intention. By gaining a deep understanding of your unique business needs and goals, I artfully blend strategic thinking with thoughtful design, resulting in a fusion that not only fulfills its purpose but also authentically reflects the unique essence of your brand.

I like taking photographs and videos of anything beautiful when I’m feeling creative and connected.

Let’s GO FOR coffee?

I would love to hear about how you started your business and find ways how I can help you grow! Grab a cup of coffee, tea, or H20 and just write it out. Take your time in filling out this form below. No rush!

If you’re a fellow freelancer/creative just here for the vibes, I would love to connect with you! Send me a DM on instagram @mindfulcharlene.

Booking for June 2024

Booking for June 2024 ♥